Innovations in Packaging to Ensure the Authenticity of Medicine Against Counterfeit Drugs and Combat Supply Chain Disruptions by Waseem Ahmed (Global Vice President Sales & Marketing – Alutech Packaging) Pharmaceutical supply chains are intricate, depending on global sourcing for raw materials, manufacturing, and distribution. Disruptions can cause drug shortages, price in flation, and a heightened risk of counterfeit medicines. These challenges threaten patient safety, public health, and economic stability. Moreover, supply chain vulnerabilities create opportunities for counterfeit drugs to enter legitimate markets, further exacerbating the issue. Counterfeit Drugs: A Growing Threat Counterfeit medicines pose a serious public health risk, undermining the effectiveness of legitimate treatments and leading to severe health consequences, including death. The World Health Organization (WHO) estimates that 10% of medicines in low- and middle-income ...